// Owner · Wabii Sabii Worlds
Claire Michelle Williams
The name is serene. The work is not. Sixteen years of commercial design, finally pointed at worlds with no client attached to them.
@wabii_sabii_artAI street culture, surreal visions, tattooed, cinematic storytelling
// The short version
- 143KFollowersVerified, built post by post
- 16Years designingWorking since 2009
- 233PostsEvery one a live audience test
- 2CitiesRoles spanning New York and London
// The studio
Wabii Sabii Worlds
An AI film studio. Claire owns it and runs it with her partner, and between them it makes films, series, art and original concepts, from the first sentence of an idea to the finished frame.
DEADDROP is the first series to come out of it. It is not the extent of it.
// The background
This is not a first project
Claire has been a working designer since 2009, across brand systems, campaign, product and film, in roles that ran out of New York and London. The word that keeps coming back from the people who have hired her is not taste, it is discipline. Global brand guidelines held together. High-stakes, multi-format work delivered without drift. Complicated ideas turned into something clean enough to survive a room full of executives.
That is the part that matters here. Original IP rarely dies because nobody could draw it. It dies because the world stops being consistent somewhere around the fortieth asset, and the whole thing quietly stops feeling real. She has spent a career being the person who stops that happening.
// The advantage
She already knows what lands
143,000 people follow the work. That number is useful for the obvious reason, a series does not launch into silence. It is more useful for a reason most decks never mention: it is a live audience test that has already run 233 times.
Every character, palette and frame the studio puts out, across any film, series or concept, is made by someone who watches in real time which images make a stranger stop scrolling and which ones they slide straight past. Design judgement on one side, the psychology of the click on the other, measured on her own feed, at her own risk, long before any of it reaches a pitch.
// How it gets made
Two people, one pipeline
A single beautiful image is a dead end. A world that holds together across a thousand of them is a franchise. Story, design, environments, characters and sound are built end to end in house on the studio's own rig, which means a concept can go from one sentence to a finished frame without leaving the building.
Nothing sits in a queue waiting for a department. Nothing comes back off-model because a brief went through four sets of hands first. Two people is not a limitation here, it is the reason the work stays consistent at volume.